Board games can level up your business play in the marketing arena, it can even impact sales. This is a not so popular strategy it appears, yet it is so effective in branding integration and immersion, storytelling with a purpose, mission-driven objectives, showcase brand personality, competitive brand challenges and innovative branding mechanisms. Each can be a tactical way of interacting and showcasing your brand elements for a powerful and memorable experience.
No doubt you realize by now the impact of chess. Queen's gambit was so popular during the pandemic that sales of chess games skyrocketed. What if your business strategy was to create a board game that had many compelling features, it would literally break the bank in sales and notoriety. A game's immersive engagement is a catalyst for allegiance and advocacy for your brand, much like the timeless appeal of Monopoly, Chess, and Poker.
I would imagine that many games will outlast the companies that built them, another element that bolster their appeal. What if your game can showcase your brand as a pioneer in its field through inventive gameplay by introducing new game mechanics that symbolize your innovation and creativity. That's a business play can set you apart.
Your brand's personality could also get a boost through characters or game elements your customers will recognize as cool. Remember having this game experience reflects your desired brand image, not someone else's.
If competition is your thing, how about designing challenges that mimic real industry competition? Allowing players to navigate competitive scenarios, showcasing your brand's ability to excel, is juicy stuff for any competitor. On the other hand, if you are customer-centric focused, you could emphasize customer satisfaction as a key metric within the game, encouraging strategies that emphasize customer needs.
Here's the things, even if you have mission-driven objectives you can develop game objectives that mirror the brand's real-world goals and challenges and as well, encourage players to achieve objectives that resonate with the brand's mission.
These are business play that are entrepreneurially smart maneuvers that can transform brands.